BOO is a renowned fashion brand in Vietnam, celebrated for its products that are not only stylish and comfortable but also embody the spirit of Vietnamese youth. Loved by young people aged 15-28, BOO continually evolves, staying updated with the latest trends. After 13 years in the market, BOO has become a favorite among this demographic, particularly known for its graphic T-shirts.

During this transformative period, BOO is in the midst of an exciting rebranding. The founders are determined to bring forth innovative concepts to captivate the market. BOO leverages its strength in graphic T-shirts, combined with Generative AI technology, to embark on a pioneering venture. And so BOO cooperated with Arcanic AI to come up with ideas and build BOO AI Studio. Do Viet Anh, Founder of BOO, passionately remarked, “We cannot miss this opportunity; we must bring it to our customers as quickly as possible.”

BOO aimed to make BOO AI Studio a platform where users could unleash their creativity by designing their own graphic T-shirts. This allows customers to become co-creators, transforming their unique ideas into tangible fashion statements. 

The AI Studio was integrated into BOO’s website, allowing users to not only purchase ready-made products but also craft their unique items and buy them directly from the website. BOO believes this integration promises to significantly enhance the brand’s revenue streams, bolster its market recognition, and elevate the overall shopping experience for BOO’s customers.

BOO AI Studio had to ensure smooth performance on the web platform, high compatibility across multiple devices, and support for the Vietnamese language. Over 90% of consumers are now making online purchases via mobile devices; meanwhile, most design platforms are preferred to be used on computers, making it crucial for the AI Studio to be responsive for multiple devices.

Arcanic AI incorporated the two AI models, Cono and Vulpes, into a single workflow, creating a tool capable of generating vivid images based on text descriptions, particularly adept at understanding the Vietnamese language. Furthermore, Arcanic has optimized the UI to be user-friendly. 

In addition to integrating AI, Arcanic AI had to ensure that supplementary features run smoothly on BOO AI Studio such as saving image creation history, tools for editing generated images, uploading images, selecting shirt colors, calculating shirt prices, or adding shirts to the cart. These functionalities create an experience akin to using a full-fledged image design and editing platform.

This collaboration allows customers to become co-creators, transforming their unique ideas into tangible fashion statements. The fusion of BOO’s trendsetting designs and Arcanic AI’s advanced capabilities empowers users to explore their creative potential, resulting in personalized, high-quality products that resonate with the vibrant spirit of Vietnamese youth. Together, BOO and Arcanic AI are setting new standards in the fashion industry, fostering innovation and creativity at every step.